White paper is an official government
report, indicating that the document is authoritative and informative in
nature. It is a publication used by companies to showcase a specific
product or service more in depth. It showcases specific and more
detailed examples and clear arguments. The term came from the official
national government publication, White book.
The White Papers work as a marketing tool also. Besides being
very industry-specific and consumer focused, white papers make great
justifications for customers looking to purchase the service or product.
They are well written with wide information outlining both the problems
and benefits of a particular product or service. They also give
solutions to various problems that a buyer of a product or service may
face.
Role of White Paper
These papers serve an enormous role in IT industry. The industry is
changing on a rapid scale and is facing new challenges and solutions.
Typically, the purpose of a white paper is to advocate that a certain
position is the best way to go or that a certain solution is best for a
particular problem. These also influence the decision making process of
a customer.
Benefits of White Paper
The major benefits of white papers are as following :
