Cross-Tab.com is an ICICI Venture backed start-up providing specialized marketing services to dotcom and brick & mortar clients. We will utilize the speed & cost-effectiveness of the web to provide services that enable clients take better decisio ns.
Cross-Tab provides a full range of market research and analytics solutions to global clients. From managing end-to-end research operations to market research process outsourcing, secondary research and paneling services, Cross-Tab is committed to delivering world class market research services at offshore prices.
Incorporated in 2000, Cross-Tab pioneered Online and CATI research in India, transforming the way market research is done in the Indian market. The company has emerged as a leader in providing offshore outsourcing services and is presently supporting several global market research firms to transform their businesses. Our suite of services take care of all operational and project management aspects of the market research business while our clients focus on research design, insights generation and consultation.
Cross-Tab has existing set-ups in India and the US to serve to its global clientele. The operations centers in Bangalore and Mumbai can accommodate over 400 people per shift and operate 24/7. All the facilities are at easily accessible locations, close to airports and hotels. Our operation centers are equipped with state-of-the-art hardware, software and connectivity.
Controlled access to the service area for the privacy of client projects; swipe cards for all members
Uninterrupted Internet connectivity through subscription to two ISP services to avoid redundancy
High end telecom (wireless, wireline and VOIP) infrastructure
Windows Server 2003 Terminal Services
A dedicated network administrator to manage all the IT processes
Strong and reliable security system that provides protection from unauthorized access to, or disclosure of information
Firewalls, gateway level antiviruses and internet usage & content filtering
High-end hardware and software with regular data backups
Cross-Tab provides an environment that allows all CTzens to shine and produce their best work and have fun doing it. We attract the brightest minds in market research and provide them with the environment, training and support they need to succeed. Our team is highly educated, highly trained and highly motivated to build deep and long lasting relationships with our clients.
Cross-Tab believes in 'empowering people'. Cross-Tab as an organization respects individual merits and promotes team work. We create tremendous value in our organization by synthesizing our diverse skill sets.
Cross-Tab also believes in 'open door policy'. We encourage good and healthy communication among all our members. We know that all our employees are adding value to the organization through every function they perform. Hence all employees are special to Cross-Tab in their very own way. This is what makes them all CTzens, and not just employees.
Cross-Tab values and recognizes the needs of its human capital and has adequate investments and support to ensure the wellness of its human capital. The roles and responsibilities of each employee at Cross-Tab are well defined and they are kept abreast with industry trends and best practices through structured training programs.
Training at Cross-Tab takes place in four stages:
All new team members are trained on market research concepts and project delivery
This is followed by a rigorous on-the-job training before they are assigned independent charge of a customer project
Workshops related to their functional skills and emerging market research concepts are conducted
Communications and corporate etiquette training is conducted for better client interactions management
Expertise and experience of our people
Cross-Tab's expertise comes from the team of professionals who have had vast experience in marketing, market research, data analytics and project management. Having worked with companies such as 3M, ACNielsen, Cap Gemini, DDB, EuroRSCG, Gallup, GE Analytics, IDC, IMRB, JWT, Microsoft, NFO, Nestle, Synovate and TNS, the professionals at Cross-Tab bring with them a huge pool of learning and experience which they share with their teams thus boosting the culture of learning and sharing prevailing at Cross-Tab.
This group of talented people comes together at Cross.Tab with commitment towards customer service, sincerity, quality assurance, on-time project management and dedication to solve challenging research problems.
The Research Operations Management (ROM) services are designed to relieve our clients from the hassles involved in survey preparation, fielding, tabbing and reporting. The client teams work on the research design and end client management, while the Cross-Tab team manages all operational aspects of the project from scripting to reporting.
Cross-Tab�s ROM model of working is making the market research business scale independent. Several market research companies are outsourcing research operations to Cross-Tab, while they focus on the client engagement and consultation part of the business. Cross-Tab backs them with operational capabilities of larger companies, enabling them to compete effectively in the market against large global players.