Bangalore and GSM, Macau, - Saudi Telecom Company (STC), a major Cellular Service Provider in Saudi Arabia today announced that it has launched Mobile Instant Messaging and Presence service (IMPS) based on GSMA guidelines in Saudi. The service offered is based on a solution provided by Ericsson and Jataayu Software. Mobile Instant Messaging and Presence Service is the next generation service. It is being promoted by GSMA under its Personal IM initiative. STC, a market leader in Middle East Telecom region, endeavors to provide its customers with the latest & timely solutions and new services to meet the requirements of its current and future customers. With the launch of IMPS services by STC in native language, it aims to provide information and services in an easily accessible manner to the subscriber. Jataayu along with Ericsson offers, robust IMPS infrastructure that can offer standards-based interoperable IMPS services can ensure user privacy and effect flexible billing models. �STC is always a front runner in bringing compelling services to our subscribers. We are happy to offer timely integrated solutions to our stakeholders. With the launch of IMPS our subscribers would enjoy the benefits offered by IMPS over SMS. This launch certainly is aligned with our mission to offer high quality communication services that reflect the true needs of our customers�. says Mr.Turki Altoaimi, Marketing STC .He further states �Besides knowing the availability of their friends through the presence service, messaging offers features such as threaded communication, group communication etc., and all of these in Arabic, which are sure to be a big hit with our demanding users and add to our VAS revenue. Ericsson and Jataayu have done a tremendous job in delivering the solution in line with our expectations� Commenting on the Launch of Jataayu IMPS Service Ericsson Spokesman Mr.Mohammed Turki Al-Otaibi Key Account Manager for Multimedia Services said �Ericsson chose to partner with Jataayu considering the maturity and flexibility of the solution and over all time to market advantages offered by Jataayu, apart from the end to end nature of the solution�. Mr.Mayank Sharma, President-Mobile Operator Solutions, Jataayu says �Jataayu�s IMPS has already established a new benchmark for the Mobile IM Community - in performance and usability. After meeting the stringent go to market requirements of STC we are now committed to ensure that IMPS is a hit with end users. Unlike Desktop IMPS, Mobile IM is Always-ON and it is available with the subscribers everywhere. Jataayu is committed to participate in building the eco-system that IMPS as a message bearer will unfold extending way beyond P2P messaging into the premium VAS space bridging the gap between SMS and Internet.� Jataayu is a pioneer in the Wireless domain and has deployed its products in more than 80 Operator Locations. The Jataayu IMPS has been constantly evolving with market requirements and is a front-runner in the Instant Messaging space owing to its competitive cost of ownership, the complete range of features supported, robust performance record, and ease of maintenance. Its IMPS suite has interconnected more than 250 Million + subscribers across all the 9 GSM operator locations in India under the guidance of the global bodies, the GSMA � COAI.

offerings of the company include world-class products and customization services in WAP 2.0, MMS, SMS, SyncML, Instant Messaging, and Internet messaging for Mobile Operators, Mobile Devices, Enterprises, and Portals. With the mutually contradictory pressures of cost, quality and time increasing rapidly, the choice of vendors must be made with great discretion. We are proud of the fact that all our resources and energies are focused on the wireless Internet. It is only obvious that we understand your requirements better than anybody else. Explore our various Products, Applications and Types of Services that we can effectively deliver. You may also simply indicate your interest in knowing more about what we can do for you. Our sales representative in your region will Jataayu offers the most cost effective end-to-end solutions of the highest quality standards in the mobile Internet space delivered in the least possible time. Current be pleased to be of assistance. Mobile Device Solutions Mobile Operator Solutions Enterprise Solutions Applications: Jataayu, as a part of providing end-to-end solutions based on WAP, also provides customized application development based on target segment or needs of organizations. We could deliver to you the whole gamut of mobile applications ranging from developing generic news related application to the organization specific business critical applications. SMS Based Applications Palm Based Applications Services: In the highly competitive global marketplace, organizations place a lot of emphasis on the value proposition offered by software development firms whom they plan to engage for outsourcing. If you want to outsource your growing projects and software development needs without having to bear the burden of short life infrastructure and resources, then Jataayu is your one-stop center for development, deployment and support. Strong domain knowledge and proven expertise in the areas of Protocol implementation, Networking, Embedded systems and Wireless Internet applications, make us your ideal technology development partner. With Jataayu as a partner, you will have the assurance of dealing with an organization that has extended development services and technical expertise to world-renowned companies in the mobile and telecom space. Being a customer-oriented organization, Jataayu has been effectively servicing clients worldwide with emphasis on innovation, integration of the latest technology tools and advancements in its core areas. Key differentiators are quality, time and of course cost. At Jataayu, we attach lot of value to these key factors in the projects undertaken by us. We offer cost effective services ensuring timely deliveries without compromising on the quality of services rendered. Jataayu has evolved various business models to offer flexible and customizable service. Professional Services Hosted Services

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