The resources
required in sales, customer service, and back office functions are greatly
reduced for those companies who automate product selection, ordering, order
entry, customer service, tracking, and reconciliation. But to succeed in the
21st Century businesses will need to leverage the promise of e-commerce against
the strengths of their traditional business, this combination of business
philosophies, often referred to as �Brick and Click� will be the key in helping
maintain proper customer service, efficient fulfillment, and most importantly profitable
revenue growth for small business.
While large businesses are already taking advantage of this revolution, we
at ADDR.com, believe that small and mid-sized companies should not wait
any longer to capitalize on this new combination of traditional and online
business tools.
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