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The advertising industry besides functioning as an intermediate between the manufacturers and the customers plays an important role in the economy of the country. This industry necessitates investment for funding different resources. One cannot measure the degree of development by interpretation of inputs in the economy which yields some production. In the event when consumption levels far exceed than what is reckoned this is not a means of triggering or bringing about transformation in the culture society or development in human resources or economy. What the time demands is optimum and efficient execution of advertising projects by involving appropriate technology along scientific lines. Public relations helps an organization and its publics adapt mutually to each other Public Relations is a set of management supervisory and technical functions that foster an organizations ability to strategically listen to appreciate and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments as they exist to show the company at their best.

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