Appulse has been one of the pioneers in providing distributed product development, product engineering and R&D outsourcing to ISVs and technology product companies. Appulse's vision is to be "Venture Catalysts" for software product ventures and technology product companies by helping them in R&D and Product Engineering partnerships, thus enabling their management team to focus on their clients and market. Appulse understands the challenges of product companies and ISVs and cater to needs of product companies from concept stage, startup and post startup with initial client base to mature product companies. Appulse believes there is gap in the market and finding a right technology partner who understands ISVs challenges is crucial for ISVs and product companies which are looking at distributed product development and outsourcing to increase their competitiveness and faster growth.