HTML clipboardApple tablet
will succeed
The Apple tablet, if it
arrives, is an extension of a design that already has mass appeal--and does not
require a leap of faith to believe it will succeed.
Qualcomm concept tablet based on Snapdragon chip
Qualcomm concept tablet based on Snapdragon chip
(Credit: Qualcomm)
The Apple iPhone and iPod are arguably small tablets--and consumers have
demonstrated unmistakably that they love these devices. So, a larger, more
versatile version of the iPod makes perfect sense.
And some not-so-small companies like Qualcomm and Intel are pushing tablet-like
devices for their next-generation silicon. So this isn't just Apple (if the
Apple tablet rumors are indeed true).
That said, let's not limit this potential market to Apple. A company clever
enough to design a compelling Google Chrome OS-based tablet, for example, will
also succeed, if an Android-based tablet design doesn't arrive first.
Semantics is one obstacle to understanding the potential appeal of a
re-conceived tablet. Think of it this way: it's not a tablet in the sense of the
kludgy, thick, heavy, uninspired tablets of yore. Or even the ugly, thick, heavy
convertible laptops available today.
Think of it as a mobile Internet device. Or whatever you choose to call it. The
point is that it's designed around wireless connectivity and real portability.
It's very thin, very light, has a larger screen than an iPod, and, most
importantly, comes with an inspired user interface.
There will be losers in the market, of course. PC makers who continue to sell
bulky warmed-over laptops with a clumsy interface will be greeted with limited
consumer acceptance--as in years past. The Apples of the world will succeed.
Here are some possible specifications that are based on what Qualcomm is
proposing (since the Apple tablet is still only a rumor):
* Less than 2 pounds
* Under 20mm thick (0.8 inches)
* All-day battery life
* 3G/4G mobile broadband
* Wi-Fi, GPS
* Robust 3D graphics, HD video
* No waiting, instant-on
I would buy it (and that's not a shallow promise made only to buttress my
argument), despite the fact I have never seriously considered a tablet in the
past. Why? Simple: it's functional. More specifically, it's extremely functional
as a secondary device--and its size and weight have a lot to do with this.
And, as opposed to today's Netbooks that are just downsized laptops, you could
whip this device (8- to 10-inch screen size) out of your bag and it would be
instantly accessible and have a screen big enough to do 90 percent of what you
can do on your laptop.
As one reader said responding to a post by CNET's Rafe Needleman: "The Apple
tablet isn't a computer, any more than the iPhone is a computer. The tablet is a
media player that's also an information appliance. You have to judge these
things by different criteria."
Another reader posed an obvious but important question: "Will we be inspired?"
And another comment, which basically crystallizes the points above and states my
argument: "I see my iPhone as a mini tablet. Depending on the price, I would
definitely consider buying a larger, easier to read/type device."
In short, I don't need a smaller version (i.e., a Netbook) of something I
already have. As a secondary device, it should be different than my primary
laptop and provide a different kind of utility.