Head/VP/GM-Business Alliances main Responsibilities to be handled. To Increase the penetration & revenue level of the VAS services (Text,Voice and Data)By Bringing the first time users on board, Increasing the Usage of the existing customers. Introducing new products and services for brand differentiation, enhanced value proposition, and creation of new revenue streams for the future.Conceptualizing and implementing strategies for increasing awareness, service uptake and
usage.Identifying Vendors who can understand the local flavor and help to launch products suiting local markets.Coordinate, manage and maintain partners and alliances for all value added applications & services.